If so, you might be a liberal. Stick on to your trust PC and you are most likely a conservative. If you live in the UK and choose local brands such as British Airways and Sainsbury, it is your conservative patriotism side showing. Your liberal mates are more likely to prefer brands that are modern [...]
Archive for the ‘consumer behavior’ Category
Do you like Macs (the computer, not the burger)?
Posted in consumer behavior, politics & legislation, tagged consumer behavior, politics & legislation, science & technology on June 5, 2009 | 1 Comment »
Cramped store aisles make us seek out variety
Posted in consumer behavior, tagged consumer research, reactance on May 15, 2009 | Leave a Comment »
Interesting studies like these are only interesting because significant results were obtained! But seriously, studies like these make me think that humans are really so silly. Researcher from the University of Columbia found that people in cramped store aisles felt that their personal space was confined or threatened and reacted to it by buying more [...]
People really love free stuff
Posted in consumer behavior, tagged consumer research on May 4, 2009 | Leave a Comment »
Ok so this it really for the eventual research project we’re working on, but I was thinking, why not kill two birds with one stone. When faced with a choice of selecting one of two available products (or not buying anything at all), people overwhelmingly pick the free product. In the scary number of experiments [...]
Conceptual consumption
Posted in consumer behavior, tagged consumer research on May 3, 2009 | Leave a Comment »
Conceptual consumption is the consumption of experiences or goods because you like the idea of them. For example, when you choose a backpacking holiday to Africa over a spa luxury vacation in Bali (holding costs constant), it could be argued that it’s because you enjoy the idea of walking the road less traveled and adding [...]
